The Critical 'I'

Read. React. Repeat.

Tuesday, July 27, 2004

SUBWAY FOR SALE
Practically, anyway. New York's Metropolitan Transit Authority has officially put out the call for corporate sponsorship opportunities on the city's subways, buses and other transportation infrastructure. So that means more advertising signage in millions of people's faces.

While I'm sure this will set many a nerve on end, I don't think it's an earth-shattering decision. The divide was crossed practically from Day One of the IRT, when adspace was sold inside cars routinely. This is just more of the same, so it shouldn't be perceived as a desecration of hallowed ground.