The Critical 'I'

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Wednesday, July 14, 2004

THE END OF LOW-CARB?
It's probably the food industry equivalent of the dot-com bubble burst: A new survey from InsightExpress suggests that Americans are abandoning Atkins, South Beach and other low-carb diet fads.

So all the frenzied product development that's brought us everything from low-carb potatoes to half-carbed Coca-Cola has been for naught. Us fat Americans can't go without our dee-lish carbohydrates.

The soft-drink forays seem to have been the bellweathers of the decline of low-carb:
In fact, Legg Mason beverage analyst Mark Swartzberg said on Wednesday that sales of mid-calorie colas recently introduced by both PepsiCo Inc. and Coca-Cola Co. "are either slow builds or something closer to dead on arrival."
Better start hoarding those C2 and Pepsi Edge cans and bottles. They'll soon be quaint collectors' items.