The Critical 'I'

Read. React. Repeat.

Friday, July 30, 2004

BRILLIANT? NO, MAGIC!
I'm proposing a new one-word catchphrase to ingratiate itself among hipsters everywhere: Magic! As in, "Oh, that's magic!"

It may already be in use in Ireland and the UK; it sounds vaguely familiar, enough so that I'm not totally sure I just dreamed it up. I know that "Brilliant!" has been a long-standing quip over there for a while, and we've gotten more of a taste for it via those Guinness ads with the "Brilliant!" brewmasters. "Magic!" would be a good change-up.