The Critical 'I'

Read. React. Repeat.

Sunday, June 06, 2004

SPIDER BITES AND VIRAL MARKETING
coming soon
My officemate Jamie had a minor crisis at the end of this past week: Her husband Dave had been bitten by a spider, in their home. The bite not only left an unsightly welt, but also made him a little sick. He was able to function, but it was cause for some concern.

As she told me this, something else suddenly occurred to her: Only a couple of weeks ago, she too had gotten a spider bite, also in their home.

Aside from the possibility of spider infestation, I put forth another theory: Their house was among the first wave of homes to be targeted by a viral marketing campaign for the upcoming Spider-Man 2 movie!

Is it so far-fetched? How better to create a buzz over the film than by unleashing a bunch of spiders in neighborhoods across America and having an epidemic of spider bites as a result? If any of the bite victims develops weird powers as a result, it'd be advertising gold. (Admittedly, fatal results from such bites might have a dampening effect.)

Okay, so it's a reach. A big reach. But I'm going to be scanning the news over the next couple of weeks for any increase in spider-bite stories. If this pans out, you'll know where you read it first.

UPDATE (Monday June 7th 2004): I imagine hospital visits would also have a dampening effect... Jamie just left the office to meet her husband at the emergency room; apparently, the welt swelled up bigtime today, and is looking nasty-infected. It's all fun and games until there's an adverse reaction...