The Critical 'I'

Read. React. Repeat.

Tuesday, June 01, 2004

ONLINE NEWS ENHANCES, INSTEAD OF DISPLACES
The assumption is that, as people consume more of their news information through the Web, they intake less of it through other, more traditional sources. But the latest Harris Poll shows that, in fact, online news access doesn't cut into other media usage at all.

How does this break down? Different rates of consumption, depending on what's happening:
Leo Bogart, a media research expert, said "Many of those who go online believe that this has cut into the time they spend with newspapers and TV news, but the typical Internet user checks the news only once a day for a total of an hour a week. When a big story is breaking and people are eager to learn the latest developments, they'll get the bulletins fast on the Internet. That may make them all the more interested in the full details they can check out elsewhere."
The "information overload" that many people complain about seems not to be as overwhelming as they fear. As a media junkie, I'm pleased.