The Critical 'I'

Read. React. Repeat.

Tuesday, May 25, 2004

Peer pressure extends to the Internet, which is good news for marketers. Adolescents spend plenty of time online, and a select 17 percent of them are in a position to influence the larger group. More of the nitty-gritty research, from Jupiter Research, is available from eMarketer.

Interesting that, even with complete acclimation through IM, Web and email, television is still the more dominant media in the lives of the younger generation. As much as it's maligned, the effortlessness, immediacy and pervasivness of TV is tough to beat.