The Critical 'I'

Read. React. Repeat.

Monday, May 10, 2004

I just saw the greatest car commercial ever tonight! Hyperbole? Yes, but I'm running with it.

It was for the Saturn Vue, and it used a Pac-Man motif. Suburban mom gets in the car, the Pac-Man start-up theme cues up, she's off. Then we get an aerial view of the neighborhood street grid, looking like the Pac-Man maze, complete with floating dots that mark Mom's errand path. The Vue rolls down the street, picking up dots with requisite chomping sounds. Power dots/fruit were represented by the kids that had to be picked up from soccer practice and the library.

Freakin' brilliant. Just when you thought the Pac-Man concept could be applied only to the streets of Manhattan, the advertising community shows the suburbs can get the Pac-Fever too.

The only thing missing was the ghosts. I think it would have been a nice touch: The mom driving along, being pursued by the ghosts of her carefree past, before she was consigned to this maze-like suburban hell... Might have hurt the sell message, I guess.

I'm going to write to Stuart Elliott at the New York Times, and see if he can track down the agency that came up with this.