The Critical 'I'

Read. React. Repeat.

Wednesday, May 26, 2004

DONUTS IN A LOW-CARB WORLD
anatomy lesson
In the face of battering from the low-carb dieting craze, Krispy Kreme Doughnuts is going to start pushing low-sugar treats and other products to make up for the sales drop.

Of course, instead of dietary trends, the company's woes could be the result of people waking up to the knowledge that donuts hate them.

While I'm sure their research & development efforts are in overdrive to come up with low-carb/no-carb kruller, Krispy Kreme better not jump the gun on any announcements. Otherwise, they could end up like donut con artist Robert Ligon.