The Critical 'I'

Read. React. Repeat.

Friday, April 02, 2004

The Chinese are coming, and they aim to get us drunk. Erguotou, aka baijiu, aka the national alcoholic beverage of China, is getting a premium makeover in anticipation of its export to the lucrative U.S. market.

I'd have to say characterizing it as a "sorghum spirit" and "sickly sweet" isn't a very appealing first toss. Then again, most drinkers wouldn't touch vodka if they realized it was made from potatoes (yes, even the supposed "premium" brands). As for the sweetness, given the saturation of sickly-sweet soft drinks that most Americans live on, I doubt this would be a turn-off. So bring on the baijiu-tinis, I guess.