The Critical 'I'

Read. React. Repeat.

Tuesday, February 24, 2004

REALITY CHECK: THE MAVERICK BENEFACTOR
mav-elous
Wacky Dallas Mavericks owner Mark Cuban is tossing his hat into the reality TV ring this summer with "The Benefactor", an ABC show where he'll give away a cool $1 million out of his own pocket.

"You don't need special talents," Cuban said. "I'm not looking to find out who is the grossest, funniest, prettiest, smartest or able to go without food or water the longest.

"The right person is going to get on my good side at the right time, and whoever that is is going to walk away with a check from me for $1 million," he said.

Hmmm... I'm thinking the folks at ABC are going to want a little more fleshing-out on this concept. A hallmark of reality programming is (at least the appearance of) fast-and-loose, but the audience still needs some kind of structure to make it compelling viewing. Basing the series around just having Cuban act like his usual jackass self is good for one episode, but not much beyond that.

"Why has he agreed to give away such a large sum of money? Simply because he can and because he can't wait to devise the means through which applicants must prove to him that they deserve the money," ABC said in a news release to be issued Tuesday.

Applicants? More like supplicants, I'm betting. Cuban is going to get his jollies by having some poor saps get him coffee, brown-nose to him, and maybe do a little song-and-jig, all while he sits back with the camera squarely on him.

...So, where to I sign up again?

(I have a feeling this also will give fellow Dallas sports team owner Jerry Jones some ideas...)