The Critical 'I'

Read. React. Repeat.

Tuesday, December 30, 2003

With a name like Outback Steakhouse, you'd assume the company was based in Australia, right?

But no, in fact, Outback Steakhouse Inc. is an American company, based in Tampa (not to mention one of Florida's Top 250 Public Companies).

But when it comes to the dreaded mad cow disease, and its Korean operations, Outback is quick to emphasize its Australian roots.

UPDATE: It was a good joke, and according to Outback, it was on them too. The Korean Outback franchisee was apparently acting on its own in distancing itself from the American mothership. I'm skeptical that the corporate office is really going to do any reprimanding, though; move was done to prevent a likely sales plunge, so it's hard to argue with it from a business standpoint.