The Critical 'I'

Read. React. Repeat.

Tuesday, December 16, 2003

KNOWING YOUR AUDIENCE--OR NOT
Following on the theme touched upon above... Media Magazine commissioned a survey involving media planners and buyers on one hand, and consumers on the other, to gauge just how in-tune advertisers are with their audience.

The results? Not surprisingly, the professionals are well off-base on a lot of their assumptions about the very people they're supposed to be influencing. The slick Powerpoint report on the results may shed more light on specific questions.