The Critical 'I'

Read. React. Repeat.

Tuesday, December 09, 2003

ADVERTISING AT 30,000 FEET
Get ready to feel like a captive audience while flying in coach. In a development that's sure to be adopted industry-wide, America West Airlines is partnering with SkyMedia International to plaster advertising on their planes' tray tables. Prime advertising space right in front of passenger eyeballs, especially on hours-long flights.