The Critical 'I'

Read. React. Repeat.

Monday, September 29, 2003

TV VIEWERS STAY AWAY IN DROVES
The viewership numbers from the first full week of the new network television season are in, and things aren't too pretty. Established shows that are way past their prime, unexciting new series, and the sharp increase of more channel options through digital cable and satellite services are getting the blame.

One week means very little. After all, the weather is still pretty nice in most of the country, so lots of potential viewers are taking advantage of that before they end up indoors and on the couch for the next few months. And some demo groups are still finding the Internet to be more enrapturing than the boob tube. Still, if the trend continues, we could be seeing the start of the long-anticipated seismic shift that would mean the end of television as we've known it.