The Critical 'I'

Read. React. Repeat.

Sunday, August 17, 2003

UPN'S IDENTITY CRISIS
If you look upon The WB with envy, you know you've got problems. UPN is floundering under a combined $1 billion in losses since it's inception back in 1995, and much of that is blamed on a lack of consistent identity. New UPN president Dawn Ostroff is charged with imbuing the network with a recognizable brand identity, under dark rumors that parent company Viacom is getting ready to pull the plug on the whole shebang.

Some really good numbers and factoids in here.

I guess UPN is looking for a more flattering identity than the one that Public Enemy's Chuck D gave it back a few years ago; he declared the initials in "UPN" to stand for "United Plantation Negroes", thus showing his distate for what he considered to be pandering afro-centric programming.