The Critical 'I'

Read. React. Repeat.

Wednesday, August 20, 2003

JUST ONE WORD: "BATTERIES"
Today's Real Media Riff at MediaPost was a generally thought-provoking read, concentrating on how wireless and mobile devices are on the verge of opening up a supercharged "seamless media marketplace". But while the author purportedly makes the issue of inadequate battery life the central focus of his essay, he really only barely touches on it.

The less-than-stellar battery life for portable/mobile devices, like cellphones and PDAs, is a theme I've touched on before. It's my feeling that, in one specific instance, all those bells and whistles being pushed on cellphones will never truly be consumed in a large way by consumers because they tend to suck up a phone's battery power. If they develop battery storage that will keep a device running (at full capability, i.e. common phone "talk-time") for 6-plus hours at a time, that's when you can really talk about a pervasive, wire-free Web.