The Critical 'I'

Read. React. Repeat.

Monday, August 25, 2003

IN SEARCH OF: THE ELUSIVE NETWORK VIEWER
How the mighty have fallen. In an increasingly fragmented television viewing universe, both broadcast and cable networks have to scour high and low to grab eyeballs. Ad placement areas include pizza boxes, urinal spaces, gay-themed magazines and (in a synergistic touch for CBS and the Viacom family of companies) Blockbuster stores.

Far cry from the 70s, when the big three networks had a built-in 90 share of the viewing audience.