The Critical 'I'

Read. React. Repeat.

Sunday, August 24, 2003

CONTEXTUAL POLITICAL ADS
With a Presidential election coming up next year, this would seem to be an ideal time to put to the test the Web's usefulness as an advertising medium. Poynter's Steve Outing thinks that contextual advertising, the ad-placement method that's driving growth for online properties like Google and Yahoo!, is just the ticket.

Could be. If any candidate jumps on this, I'd expect it to be Democrat Howard Dean, he who's been trumpeting how much the online campaign trail has been boosting his visibility.