The Critical 'I'

Read. React. Repeat.

Saturday, July 26, 2003

(blogathon 2003)
A visit to a fellow Blogathoner, One Man's Opinion, yielded the story of skin magazine publisher Penthouse being on the verge of shuttering its business.

Actually, I think the possibility of Penthouse closing up was first reported several months ago. I could have sworn I had blogged about it, but I can't find the post in my archives; I distinctly remember sending an email about it to some friends, though.

It's quite a shocker. Penthouse was always simply there, a dirtier version of Playboy, a pillar of pornography. It's hard to believe it could be going down due to gross mismanagement and the impact of Web-available porn.

If it really is the end--and if the publications have been pulled from circulation and the staff told to stay home, then I gotta believe it is--I'm betting someone will buy the assets and re-launch. Penthouse has brand recognition as solid as Playboy's, and that alone is worth tons. Maybe a company like Miami-based Score Group can use this as a way to expand quickly. (I know of Score through my research at work. Honest. ;) ).