The Critical 'I'

Read. React. Repeat.

Thursday, July 03, 2003

NEXT IDEA: SEND KORANS TO FUNDAMENTALIST CHRISTIANS
You gotta wonder what the thought process is sometimes. A bank in South Africa apologized for recently sending out beef cubes to its Hindu clientele as part of a marketing campaign.

The article doesn't make it too clear, but I'm assuming that the beef cubes were send out en masse, to Hindus and non-Hindus alike, rather than only to Hindus. Now that would have been bone-headed.

More background information: South Africa has a sizable and long-established Indian population, 60 percent of which is Hindu. Heck, even Gandhi spent a good amount of time in that community. So this is not a fringe issue.