The Critical 'I'

Read. React. Repeat.

Tuesday, July 29, 2003

Cross-media convergence is fascinating to watch. Especially when it's videogames and movies in action. Videogames are starting to look like an eventual successor to the motion picture, if the theories about a greater desire for interactivity among audience members can be believed.

It's with this in mind that I considered the news that Paramount Pictures is blaming the weak opening of Tomb Raider: Cradle of Life on the poor reception of the latest Tomb Raider videogame sequel.

What a switch! In the 1980s and 90s, a movie might have a videogame as a merchandising spinoff, and if the movie tanked, the game would probably go down as a result. Now, it's reversed, improbably so.