The Critical 'I'

Read. React. Repeat.

Saturday, July 26, 2003

(blogathon 2003)
Look for this on NBC next season:

Short Attention Span? Try One-Minute Movies

NBC said Thursday that it plans to introduce a new feature called One-Minute Movies (or 1MM) beginning this fall that will run during commercial breaks. NBC Entertainment President Jeff Zucker described the concept at a news conference attended by members of the Television Critics Association. who are meeting for their annual summer tour in Los Angeles. He said that ten of the one-minute movies have already been shot. "NBC has always backed challenging storytelling and this compact concept will push the parameters of television in so many ways," Zucker said. The shorts are being produced by John Wells and directed by Paris Barclay.

Wild concept, huh? Actually, I'm sure these things will be nothing more than glorified commercials. Still might be worth a peek; then again, I never watch anything on NBC to begin with, and unless they pick up the NHL television contract for next year, that's not likely to change.

Still, the first thing that came to mind when I read this was the old, old Comedy Central flagship show Short Attention Span Theater. It's so old, in fact, that no one has commented on it at IMDB. Sheesh.