The Critical 'I'

Read. React. Repeat.

Sunday, July 27, 2003

(blogathon 2003)
From the start of their online presence, ESPN has had nothing but success on the Web. Sports has a built-in audience of highly devoted, stats-crazy devotees who crave what online content can deliver.

That being the case, ESPN has a large vested interest in making sure its online properties are on the bleeding edge, development-wise. The replacement of fundamental Web design components like tables is just the first step in engineering their sites for the latest and greatest online content delivery.

This interview with Associate Art Director Mike Davidson sheds a lot of light on the online thinking approach up in Bristol.