The Critical 'I'

Read. React. Repeat.

Tuesday, July 29, 2003

DSL DANGLES THE GAMING CARROT
Looks like Yahoo and SBC are really trying to push their co-branded DSL service. To entice new signups, they're offering free access to Yahoo Games on Demand Unlimited for a month.

Sign me up! Actually, this is good, unique thinking. DSL lags well behind cable for broadband access in the U.S., so it's got to offer a combination of price breaks and content incentives. Why is cable so far ahead? I think it's done a better job of impressing upon people that it really is faster than dialup, and distinctly different from dialup. DSL still uses a phoneline, so technically, it might not be distinct enough to convince people that it's as good as cable.