The Critical 'I'

Read. React. Repeat.

Sunday, July 13, 2003

BOLD NEW ADVERTISING FRONTIERS: EGGSHELLS!
incredible, edible
Just when you thought they were running out of spaces to inject advertising... The big brains at Egg Ads Media apparently took a look at the humble egg, and saw not a delicate white eggshell, but rather a blank slate begging for some expression. Who says Easter should be the only occasion for duding up the chicken ovum?

Kooky idea, but why not? It's not like you do anything else with the eggshell but toss it. I'm thinking the ideal advertisers for this space is other grocery/breakfast items: Bacon, toast, bagels, orange juice, and so on. More abstractly, maybe birth control items like condoms and other contraceptives? Oh, please let me find one of those eggs! I'll die laughing!