The Critical 'I'

Read. React. Repeat.

Tuesday, June 10, 2003

SNUGGLE BEAR GETS A NEW ATTITUDE
stylin' bruin
Just to be sure that the sports bug is out of my system (for today only), I'd better sign off with a non-sports-related item.

Isn't that little Snuggle Bear from the television commercials totally cutesy-tootsey? Sweet little critter. Too sweet, as the marketing types have decreed: He's begun to lose his effectiveness as a spokes-creature.

So, it's time for the bear to get a little more risque during his fabric softener pitches. Hanging out with fashion models is part of the new gig.

I'm sure this will entice me to buy more of the stuff.