The Critical 'I'

Read. React. Repeat.

Wednesday, April 16, 2003

heroes in a fuckin' half-shell
Everything old is new again in the toy biz. Because a shaky economy encourages a back-to-basics approach that incorporates nostalgia, and because Gen Xers are starting to become parents in large numbers, hot toy properties from the last 20 years, like Teenage Mutant Ninja Turtles, are making a big comeback.

This Christian Science Monitor article points out that the tame storylines from the old cartoon series have been supplanted by edgier fare. Since the Turtles started life in the independent comic book market of the 80s, and were originally set in a grittier action/fantasy storyline in the books, this is a fitting full-circle turnaround.

I tell you, if the 80s nostalgia keeps coming--and past trends like this indicate it will--I won't have to grow up until around 2010.

In a related development, Optimus Prime recently shipped out to fight the bad guys in Iraq.