The Critical 'I'

Read. React. Repeat.

Monday, April 28, 2003

REALITY CHECK: A WHOLE FRICKIN' CHANNEL
Yes folks, in a world where there's both a Game Show Network and a soap opera channel, it's inevitable that a channel dedicated to nothing but reality TV should get a look. If it actually comes into being, it'll be called Reality Central.

This is mid-range planning. I've talked recently of how some are looking toward this summer to see whether the reality craze plateaus or not. If it does, then this channel never gets the go-ahead. If people retain their insatiable appetite for the stuff, then Reality Central comes to life!

I imagine this would be a network exec's dream. Show costs would be super-low because you wouldn't need (as many) writers or big-name actors. All gravy, baby. And really, "reality" can encompass a lot of things, like outdoors/extreme sports, documentaries, even news magazines; so this kind of channel really has potential for long-term sustainability.