The Critical 'I'

Read. React. Repeat.

Tuesday, April 15, 2003

RADAR SCOPE
radar cover
Launching a general interest magazine, even one with hipster sensibilities, is a daunting task. To do it as an independent, without the resources of a media/publishing conglomerate behind you, is pretty much asking for a death by a thousand cuts.

Still, when a title like Radar brashly makes a go of it anyway (NYTimes, registration required), you kinda hope it beats the odds, almost regardless of content and purpose.

The cover evokes nothing so much as a tabloid magazine, especially the garish orange background color, the italicized sans serif title font and the near-overload of subheads.

Hey, it's hard to underestimate the public's appetite for pop-culture and celebrity dish. Based on that, Radar has a chance. It'll have to defined and distinguish itself in a hurry, though, if it's going to survive more than a couple of years.