The Critical 'I'

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Monday, April 21, 2003

fun 'n sun
Here's a snapshot at how the New York Sun, the upstart metro daily, is doing. You may recall that the Sun has been making a hard push to make it big in the Big Apple.

Looking past the rah-rah verbage, a circulation of 30,000 in New York is not much to shout about, even if it is a startup. Definitely has plenty of room to grow, though. I'm thinking for the near term, that growth will come pretty exclusively from Manhattan, where most of the coverage is concentrated; so the ballyhooing over offering subscriptions to the outer boroughs and New Jersey is pretty pointless.