The Critical 'I'

Read. React. Repeat.

Monday, April 21, 2003

"IT'S NOT JUST ABOUT THE WEATHER ANYMORE"
No siree. The Weather Channel is aiming to branch out from local weather reporting and into things like documentaries, newsmagazine features and reality-like programming, all in an effort to draw regular viewers.

I said it before, I'll say it again: You've got to be a particular kind of geek to want to make The Weather Channel your "destination viewing" option.