The Critical 'I'

Read. React. Repeat.

Wednesday, March 05, 2003

TV'S INITIAL REACTION
What do TLC, BET, TNN, MTV, CBS, ABC... and on and on.... stand for? Increasingly, it seems, nothing. That's the idea behind the current trend of reducing some television networks' brand identity to mere intials. Much more versatile.

It's very much a hit-or-miss affair. I know in the case of TNN, it's idiotic. I think The Nashville Network did too good a job of establishing itself, which makes it a constant uphill battle to redo it as The National Network. Plus, the words "Nashville" and "National" just sound too much alike, further eroding any distinction, the content on the channel be damned. They would have been better off coming up with a completely new name in the first place, which is what they're now mulling.