The Critical 'I'

Read. React. Repeat.

Monday, March 10, 2003

LUCKY FOR MEN
now for men too!
In what strikes me as an odd gender-bending exercise (don't ask why), the ridiculously successful Lucky Magazine will be expanded to a men's edition (NY Times, free registration required).

I'm not one to question a magazine that makes gobs of money in this shitty publishing market. My question is, why are people dense enough to buy this rag? I mean, honestly, what is the difference between Lucky and a product catalogue? Especially those junk mail catalogues that jam my mailbox every week and automatically get deposited into the garbage without a single glance from me? Boggles the mind.