The Critical 'I'

Read. React. Repeat.

Monday, March 24, 2003

INSIDE GOOGLE
googy-goo-goo
We're all familiar with the mighty Google by now. What with its rapid rise to the top of the search engine heap, and the way it's burrowed into the public psyche to become synonymous with online research, it's a rare example of latter-day dot-com success. Fast Company magazine takes a big in-depth look at the innards of Google the company, along with useful links to some of the offshoot projects the search utility has inspired.

It's hard to go wrong with the general tech community by embracing open-source, and Google's done it's part by giving away user licenses left and right. The Google proliferation across the Web is probably the ideal way to spread a product or service for maximum gain. Just when you think that the ubiquity of free Google would dry up all their revenue streams, they turn it around and use it to sell ads and corporate services. Not too shabby.

The corporate culture was interesting to look at too. Very reminiscent of the early days of Apple and even Microsoft.