The Critical 'I'

Read. React. Repeat.

Tuesday, February 11, 2003

There are plenty of bogus surveys conducted and touted every single day, so there's no reason why one more should garner much attention. However, the results of this one are worth noting. According to a worldwide sample of 1,300 souls, Google and Apple are more effective and recognizable brandnames than Coca-Cola.

The comment at the bottom of the page called "It's called sampling" pretty much touches on all that's wrong with this survey. But it's worth bringing it up. I've had loads of experience crafting professional-grade surveys and crunching their numbers, so this is an area that's near (not necessarily dear) to my heart.