The Critical 'I'

Read. React. Repeat.

Tuesday, February 04, 2003

If you work in a white-collar office, or almost any workplace that gives you access to a computer, then you've certainly spent a certain percentage of your workday surfing the web for non-work-related purposes. These purposes can range from the purposeful--like making travel arrangements, searching (gasp!) for a new job, or even online dating--to the completely frivolous joys of, oh for instance, peeking at the lives of kittens. It can get to be a big problem with some people, as they wind up spending more time putzing around on message boards instead of actually working.

Unfortunately, the bossman is wising up to all this cyber-goofing off, and is determined to squash the fun! And you might be surprised, but it's not just you that suffers in this instance. Because many sites rely on eyeball audiences that visit only from their broadband-connected workplace, they are taking a hit in terms of webratings, and thus decreased ad rates. Classic domino effect.

There is, of course, the argument that this workplace regulation is ultimately counterproductive.