The Critical 'I'

Read. React. Repeat.

Tuesday, January 21, 2003

Power agents, or even more low-wattage agents, are only for actors, pro athletes and other entertainment industry players, right? Not according to Steven Pfrenzinger, who's convinced that the agent-rep systems is the wave of the near future in the IT industry. He has started the Carrera Agency after a tenure in Hollywood, where he noted that nothing gets done unless you have an agent in tow.

It's kind of a kooky idea. Sure, the creme de la creme of the IT biz can probably command top dollar and assignment, and like any worker, can probably use plenty of help in negotiating a deal. But through an agent? I can just imagine a typical negotiating session:

TECHIE AGENT: Look, babe, my client really wants to work for you. But he can't see his way clear to come on board without an assurance of wireless connectivity on an 802.11a standard! I mean come on, let's get real, honcho!