The Critical 'I'

Read. React. Repeat.

Saturday, January 25, 2003

MESSAGE TO NETWORKS: BE RISKIER!
Why are the big broadcast television networks steadily losing their audience? Because they're not taking any risks when presenting their original programming, according to a new study. In stark contrast to wiley competitors like The WB and HBO, the old guard are seemingly too afraid of offending a mass audience to offer up anything that stands out as distinctly original.

Get this quote:

"Who would’ve thought that a show about an alien landing in an eggshell near Colorado would be a hit? Or a comedy about GIs in a Nazi prisoner of war camp could capture audiences? Maybe ABC and CBS should revisit the time that they took a chance with these two shows – Mork and Mindy and Hogan’s Heroes remain in a class of their own to this day.”

Mork and Mindy? Hogan's Heroes? In a class of their own? Note they didn't say what sort of class. Shazzbot!