The Critical 'I'

Read. React. Repeat.

Friday, January 31, 2003

In a move that's sure to raise high-falutin' howls from all corners of the baseball world, Comiskey Park, home of the American League's Chicago White Sox, will be renamed U.S. Cellular Field in a deal worth $68 million over 20 years.

What will especially irk traditionalists, and anyone else who doesn't like to be reminded of the business end of sports, is not only that the White Sox sold out, but that they dared to graft such a techno-corporate name onto one of the temples of baseball.

C'est la vie, I say. If anything, I'd say the price was pretty low in light of other naming deals recently.