The Critical 'I'

Read. React. Repeat.

Tuesday, December 03, 2002

FOX'S "IMMERSION"
Product placement by any other name... Fox Sports Net is touting its new extreme sports show, "54321", as some sort of bold new initiative in sponsorship programming. It's funny, but to me it looks no different than any other filler crap that ESPN and ESPN2 airs every half-hour on weekday afternoons.