The Critical 'I'

Read. React. Repeat.

Thursday, November 14, 2002

Big fans of the "Switch" ads Apple Computers has been running will like--or hate--the next phase of the campaign: Using celebrities instead of "regular" people. One of the first on deck: Probably the world's most famous cellist, Yo Yo Ma.

This is interesting, because I recently had the brainstorm of featuring one Jerry Seinfeld in one of these commercials. I'm not sure why he occurred to me; I like him, and catch Seinfeld episode reruns all the time, so maybe I'd trust him (ha ha). I figured he'd go through his spiel, and wrap it up with a standard ID: "My name is Jerry Seinfeld, and I'm a comedian".