The Critical 'I'

Read. React. Repeat.

Sunday, November 24, 2002

SUBSTANCE OVER STYLE--FOR A MONTH
Celebrities sell. Slap an image of Madonna, Britney Spears or Tom Cruise on anything from a magazine cover to a package of hot dogs, and that thing will sell in bunches. That's why you see nothing but a steady rotation of movie stars, musicians and models on the covers of various lifestyle and entertainment magazines. And plenty more celebrity-centric material behind those covers.

Amid this steady diet of celebrity dishes, doing something different tends to stand out. So it is with the new issue of Esquire, which features a bunch of superstars in just about every field except for entertainment.

It's a nice concept, even though I wouldn't expect it from a fairly lightweight mag like Esq. The trick is, for the other 11 months out of the year, it's back to the usual movie star and musician features. So I don't know that this gear shift is anything to get too excited over.