The Critical 'I'

Read. React. Repeat.

Friday, November 01, 2002

In a tip of the hat to a valuable creative source for Hollywood, one of the biggest talent agencies in the entertainment business has created a business unit that will help adapt video game properties into movies and TV shows.

Boy, I can't wait to see Galaga and Yars' Revenge made into blockbuster films!

The first thing I thought of was that this is quite a reversal in the traditional synergies between these two media. It used to be that a bigtime adventure or sci-fi movie would come out, and in among the merchadising avalanche of t-shirts, coffee mugs and breakfast cereals based on said movie would be a trinket video game based on the film. Ancient Atari 2600 examples come to mind, like E.T. and Halloween. Now, it's the game that's the driving force, and the movie is the auxiliary product.