The Critical 'I'

Read. React. Repeat.

Monday, November 11, 2002

GETTING MORE OUT OF SUBSCRIBERS
As always, the publishing world strives to find as many revenue streams as possible, especially with the ad climate being as stinko as it currently is. Some of the bigshots shared their thoughts on this recently. It's good to see that intrusive telemarketing is taking a hit, and that the industry has moved on from the now-dead sweepstakes ploy. And as always, the Internet has had a huge impact on the ability to sell subscriptions.