The Critical 'I'

Read. React. Repeat.

Thursday, November 21, 2002

Here's a fascinating piece on a new kind of advertising that seems perfect for Web-based premium content. These spot ads, dubbed "ultramercials" (I think that needs work), are placed as sort of gateways into premium content that would otherwise be fee-based. Basically, in order to access that content, the web surfer agrees to spend a few minutes watching the ultramercial before being allowed to move on. Sounds like a really good idea, for both readers and advertisers.