The Critical 'I'

Read. React. Repeat.

Friday, October 18, 2002

NEW LAD MAGS ON THE HORIZON
Just what the world needs: more tittering tease magazines, aka "lad mags" (I really dislike that term). I admit I am intrigued to see what that this Ramp magazine is like, which positions itself as sort of a "bridge" publication between the excessive goofiness of the traditional lad mags and the more upscale GQ and Esquire.

One interesting quip in this article: it notes that this magazine category suffered a noticable decline in readership in the UK recently. That's not necessarily a sign of things to come in the US, but it's possible. Could be the readers of these magazines are getting somewhat older and wiser, and the generation behind them isn't moving in to fill in the vacuum.