The Critical 'I'

Read. React. Repeat.

Saturday, October 12, 2002

In an attempt to ensnare that precious 18-34 agegroup, the Chicago Tribune is launching a separate daily newspaper dubbed "Red Eye". It'll be a full of color, minus jumps (those "continued on page 5" deals, although we'll see how long that lasts), and distributed at non-conventional newspaper outlets like gyms and coffee bars.

It's a bold move. It's also an indirect admission that the Tribune's primary product is failing to deliver to an important demographic; but that's not reallly news, as a lot of dailies struggle with this. It could change the face of the newspaper industry. I'm guessing subscriptions will be a tough sell for this type of publication, so newsstand sales will have to be brisk.