The Critical 'I'

Read. React. Repeat.

Thursday, October 10, 2002

Any company looking for some family-friendly programming in which to feature their products need look no further than The Sopranos. Because, you know, it's all about the family. "The family", get it?

Well, even if you don't, plenty of others are. The show's popularity has made it a fertile breeding ground for extensive product placement. Apparently, the usually touchy subjects of extreme violence, foul language and teasing sexuality lose their taboo-ness when it's on pay cable.

Speaking of friendliness to the family... The Family Channel, back before it kept getting purchased by other networks, used to use the tagline that said it was "a friend of the family". I loved their use of a phrase that, thanks to the popularity of the Godfather movies, more often evoked thoughts of the mob than the nuclear social unit. Whenever I heard the promo, I'd repeat it right away in a low, Brando-esque whisper, whenever anyone else was present (or, often, not).