The Critical 'I'

Read. React. Repeat.

Thursday, August 29, 2002

SORTA NEW GUERILLA MARKETING
Simultaneously fascinating and repugnant. Actually, for all the trumpeting here about how innovative and new this is, it's been around for a while. Wish I could find some dated examples; maybe tomorrow.

I'm hoping to run into one of these bunco artists. I'd love to catch onto them right off, string them along a little, and then get loud and embarass the shit out of them and send them scurrying. I normally wouldn't think I'd be an obvious mark for such an assault, but I probably am.